Walnut Street Finance
Walnut Street Finance is a hard money lender in the D.C. area that funds commercial real estate projects, including residential fix and flips and new construction. In addition to assisting with content strategy, brainstorming blog topics, managing the blog calendar, recruiting writers, and interviewing industry influencers, I also wrote blog posts and created video content. Some examples of content I created are linked below.
Curb Appeal Influencer Q&A
I started a Q&A series on the WSF blog with industry influencers, which included creating an influencer list, reaching out to build partnerships, writing questions, conducting interviewing either by phone or email, and then editing and posting the final piece to the blog.
DC Real Estate Hotspots Video
I created a few different types of videos for the WSF blog and social media channels, including FAQs with employees and slideshows that repurposed written content. This slideshow video was based on a blog post and created with Lumen5, a web-based video platform.
Draw Requests Blog Post
In order to make the lending process as transparent as possible, I worked with internal stakeholders to create blog posts that could be used to educate both prospective and current borrowers on key parts of the loan life cycle.