J.R. Watkins
WET N WILD BEAUTY
HIGHLIGHTS
Insta-Grammy Awards
For the 2015 Grammy Awards, we watched the red carpet and highlighted products that could be used to recreate the best beauty looks of the night—all in real time. We gave away “awards” to fans who engaged with us, and sent out PR kits to the celebs we highlighted filled with makeup and swag.
#WildAboutYou
For National Compliment Day 2015, wet n wild celebrated by sharing compliments the entire week before-hand for the #WildAboutYou campaign. Our team partnered with Joey Schleicher, a woman who wrote an open letter about fat shaming on the Huffington Post. Together with Joey, wet n wild gave over 200 compliments, created compliment cards for sharing, and generally just spread the love.